jQuery.fn.liScroll = function(settings) {
		settings = jQuery.extend({
		travelocity: 0.07
		}, settings);		
		return this.each(function(){
				var $strip = jQuery(this);
				$strip.addClass("newsticker")
				var stripWidth = 0;
				var $mask = $strip.wrap("<div class='mask'></div>");
				var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				var containerWidth = $strip.parent().parent().outerWidth({margin: true});	//a.k.a. 'mask' width
				$strip.children("li:last").css({marginRight: 0}); 	
				$strip.children("li:first").css({left: 0}); 
				$strip.children("li").each(function(i){
					stripWidth += jQuery(this).outerWidth({margin: true});
				});
				$strip.css({left:containerWidth});
				$strip.width(stripWidth);	
				//var defTiming = stripWidth/settings.travelocity;		
				var totalTravel = $strip.offset({relativeTo: $strip.parent()[0]}).left + stripWidth;//+containerWidth;		
				var defTiming = (stripWidth < totalTravel ? totalTravel : stripWidth)/settings.travelocity;											
				function scrollnews(spazio, tempo){
				$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
				}
				
				scrollnews(totalTravel, defTiming);				
				$strip.hover(function(){
				$strip.stop();
				},
				function(){				
				var offset = $strip.offset({relativeTo: $strip.parent()[0]});				
				var residualSpace = offset.left + stripWidth;
				var residualTime = residualSpace/settings.travelocity;
				scrollnews(residualSpace, residualTime);
				});			
		});	
};